“I won a nickname: ‘The Great Communicator’ But I never thought it was my style or the words I used that made the difference. It was the content. I wasn’t a great communicator, but I communicated great things.” Ronald Reagan Have you ever wondered what historical figures would have done with social media? Granted President […]
“Consistency is about having one story. Content is about having a unlimited ways to tell it” Have you ever had a day when you just don’t know what to talk about? You want to create a post, but you’ve “got nothing”. Look to today’s inspiration and remember you only have one story. So that’s it. […]
“A brand is no longer what we tell the consumer it is… it’s what consumers tell each other it is.” SCook If you’ve had a small business for a while you’ll remember running it prior to the internet, or just as the internet was starting. You also remember phone trees and having negative experiences with […]
“Content marketing is more efficient when you use the same vocabulary your audience would use” Welcome to Tuesday! I found this inspiration and as usual… I have a problem with a word. You’d think I’d be able to just use the nice quote! But the word efficient bugs me. I mean, what is efficient about […]
“Without a strategy content is just stuff… and the world has enough stuff” I’m going to give you a very special message and I really need you to listen… here goes, “abcdefghijklmnopqrstuvwxyz” — was that helpful? NO If you send an email to someone and you simply send the letters of the alphabet, it’s worthless. […]
