“Don’t be reliable when it’s convenient”
Tuesday Topic: Content and Consistency
Imagine it’s New Years Eve. You’re counting down… 6…5…4…3…2…1…
45 seconds later…
HAPPY NEW YEAR!
It would be an awkward moment, wouldn’t it?!?
New Year’s Even parties must be reliable. Just like the 10:00 news. How about the time the bus or train arrives. These are things we set our clock by.
The way to realize how important reliability is happens when you’re listening to the morning news and the host on the east coast says it’s 7:03am instead of “3 after the hour”! You’re in the central time zone thinking you’re an hour late! That’s like a jolt of cold water in your shower.
This is the power of reliability.
Develop this mindset as you create content for your followers. I use Tuesday to discuss the second and third “C’s” of the Infinity Marketing Machine… that’s Content and Consistency.
When you take the time to create content for your audience, it’s a gift. This means your customers anxiously await it! Think about your birthday as a child… you waited and waited… Your customers wait for your content. It’s important. The loyalty of your following is built when you allow them the security that your content will arrive. If you send something regularly for 3 weeks, then disappear… people will wonder where you went. Don’t create stress in your customer, create confidence.
Create content and consistently deliver it. Again, this is how you build loyalty and how the customers convert into a tribe.
Tomorrow… come back for my episode on “Midweek Motivation”!
PS: Like my vibe? I want you to join my tribe! start here!
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review