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ProfitCenterCoach.com – Episode 442 – Cross the Bridge!

2-Tuesday - Content & Consistency Blog content Content content creation by sharing good stuff Creative Customers marketing share content small business owner advice Social marketing Success tips Tribe Building

“There are no shortcuts to any place worth going.”

Tuesday: Content and Consistency

I love motivational quotes.  I think when you find a good one it can turn your day around.

Actually, it can turn around your entire path!

Today’s is a great quote… let’s read again, “There are no shortcuts to any place worth going.”

On the surface you learn to be hard working and not take short cuts.

Well don’t take a short cut to “any place worth going”.  Hummmm.  Let me tell you something… there’s a great restaurant in Australia on the “other side” of the bridge.  It’s an amazing little breakfast spot…right next to the Sydney Harbor Bridge!

NOW… there’s also a great little restaurant in Wooloomooloo that’s on the “other… other side” of the bridge.  So if both are worth going to, and there’s a bridge, is the quote saying, you should go to both, but don’t take the short cut of the bridge.  You should swim?  I mean that’s the true “non short cut” way to get to both restaurants, after all, taking a boat or ferry is a short cut, right?!?!

SO, what on earth does this have to do with content and consistency?

Sometimes amazing content is stuff written by someone else!  You can share a link to an article written by someone else.  It’s a short cut, but it still puts your tribe first IF the content is amazing and something they find useful.

Same holds true for a video!

Same for a photo or an infographic!

Don’t get stuck in the mindset that the only way to create amazing content is by putting your nose to the grind and authoring every piece you share.  It’s OK to share things other people have created, especially “things” your tribe would find awesome.

Last week I was “wasting” time on Facebook and there was a great video of the three members of team USA for baton twirling doing a trick called an “elbow pop” – basically you pop the baton off your elbow, over and over and over!  They are not easy, they hurt, you bruise yourself, but they look super duper easy!  BUT THEY’RE NOT!

Alright, the 3 ladies posted a video goofing off with the “elbow pop” in slow motion… I re-posted on my Facebook Baton Page… and it was shared by my followers 25 times!  It received over 19,000 views.

I did not create the video – I simply shared it.   In essence, this was my “short cut” to content creation, my bridge!  The word “creation” has a very big spectrum in regards to online content.

REMEMBER, content creation is information your tribe will appreciate, engage with, and thrive from receiving.

YES, you still need a schedule to post consistently – but relax and don’t look at it as cheating if you “share” something someone else created.

A word of caution… do not use this method as a substitution for your own creation, but, don’t be afraid of a “short cut” now and again!

Tomorrow… come back for this week’s episode on “Midweek Motiation”!
PS:  Like my vibe? I want you to join my tribe! start here

Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This
Sunday – Week In Review

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