“Consistency over time is trust”
Tuesday: Content and Consistency
Our goal in creating an Infinity Marketing Machine is to transform your customers from “one and done” into “Infinity” customers.
While you might have some customers that love your business. Love it so much they are your strongest advocates. They show this by “liking” your posts on Facebook, etc.
But what else do they do?
Do they share your posts, do they pass along your “friends and family” emails, do they refer people to you?
How much trust does it take to share a post? Not as much as to provide a referral!
When you get your customers buying from you AND then they’re willing to tell a friend to also do business with you, that’s a big deal. The reason it’s a big deal is because it’s their PERSONAL REPUTATION on the line… for you!
This is the ultimate trust.
How do you get this type of trust? You build a relationship through consistent interaction. The interactions are not necessarily face to face – they can be letters, phone calls, and even social media.
But your ability to communicate with your customers and stay in touch means a great deal to your customers. It shows you are interested in them.
Just like your personal friendships, when you show interest you build trust. It’s the same concept in your business. However, when you build this trust in business you get the bonus of more sales! That’s why it’s important to maintain a consistent content schedule with your customers to keep them connected to you and to help you transform a group of followers into a loyal tribe!
I have tested this and found great success with our once a week eNewsletter. It’s a simple one page flier that contains the weekend happenings around our lake. In fact, I had someone mention it today! He said, “I love it… but my wife prints it out for me…. I can’t figure out the computer thing.”
Crazy… we’ve built a loyal bond via email with someone that can’t use a computer!
Tomorrow come back for this week’s episode on “Midweek Motivation”!
PS: Like my vibe? Join my tribe! start here!
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!