“Marketing is telling the world you’re a rockstar. Content marketing is showing the world you are.” Robert Rose
You know you should create original content for your followers… but you just can’t seem to get to it… well here’s your reason, your “why”, your “ah ha” moment to start creating regular content. It’s the way you show your followers you choose them back!
You spend a whole bunch of time, energy, and money on creating the illusion that your business has an amazing product or service. That’s the marketing you do through all sorts of channels. It’s your positioning.
I mean… how much time do you spend looking at ads or stocking the shelves in your store? Lots… right?
Well, when you take the time to create original content for your followers you are actually living up to the reputation that you’ve spent all sorts of time creating. It’s the thing that makes your vision possible! It gives your business a personality and makes it approachable.
I’ve said it often, people want to do business with people… the original content you create is not just to provide information, but it is to build the foundation and vibe of your tribe! It’s your opportunity to relate with people. This ability to relate is actually your way to attract them!
When you meet someone in person there’s a whole bunch of things, both verbal and non verbal that people pick up and decide if they want to be a part of your movement. Well, online you have your postings/blog/videos/emails… these can be used to share your personality and mission!
When you change to the Infinity Marketing Machine you are working to create a group (tribe) that loves you… the content you provide allows you to love them back!
Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine
PS: thanks for reading! I really appreciate you being here. Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you… start here
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Action Steps
1- Choose your tribe back! Create a post, today… that gives a little behind the scenes magic… something that makes you human. You know… something that shows you love them!
2- Install my free app! (SmallBusinessClubApp.com)
Podcast:
Listen to Episode #369 of the Two Minute Commute audio blog Podcast
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!