Grab Your Free Gift: The 5 C’s of the Infinity Marketing Machine
“Ability can take you to the top, but it takes character to keep you there.” ZigZiglar
Monday: Character (Subject Matter Expert)
Have you ever watched one of the real crime shows on TV, not the fiction shows, but the based on real life incidents and thought… “if they just used their skill for good, ugh”
It’s this type of situation that today’s inspiration represents.
You can have all the ability (or skill) in the world and it will accelerate your rise to the top of your industry… but you do need to have character to stay there.
This is why you have crime shows! OK, probably a whole bunch of reasons for the crime shows, but not having character is what causes a rapid fall
That really uneasy feeling you get when you encounter someone dishonest (slimy) – you simply do not trust them. There are times you can’t exactly put your finger on what “it” is… just a feeling.
Here’s the scoop. The reason I say there are 5 C’s to your Infinity Marketing Machine and emphasize that Character is one of the 5 is that you must build trust. Your whole goal in transitioning from “one and done” to “infinity” is to get your customers to know, like, and trust you. This transformation will cause you to go from customers to a tribe.
You will never achieve a long term tribe if you are slimy. Slimy is one of those words that does not fit with trust. Therefore, you must do everything you can to build trust. This includes a strong focus on your online character and profiles.
This also includes your actions! You must adopt an attitude of service. Tribeology is based on serving your tribe… sure you are the “Vibe behind your tribe” but you are also there because they allow you to be. This is an privilege, cherish it as such.
Tomorrow… come back for my episode “Content & Consistency”!
PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review