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Tribeology.com – Episode #525 – What is the Reason You MUST Share Your Why?

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“Positive expectations are the mark of the superior personality.”

Monday: Subject Matter Expert

You must let people know what to expect from you so that they will understand what they are getting when they hire you!  This is the reason you MUST share your why.

The best place to share your “why” is on your About Me page.  Seriously, I’m a believer in sharing your awards, titles, and accolades.  I think this is crucial.

However… what is your why?

WHY are you doing what ever it is from the time you get up till you go to sleep… meaning what the heck makes you YOU?

Our entire goal with Tribeology is to transform our customers from “one and done” to sticking with us until “Infinity” this is ONLY accomplished when the customer knows, likes, and trusts you…

In other words… to know, like, and trust you – they must KNOW you.  You’ve got to share your “why” – this is somewhat unnerving.  After all, if I say, “I’m a chocolate chip cookie expert that loves walking my chubby doodle named Mr. Pancake” are you going to want to read my blog?

Here’s the deal… if you think it’s strange, you are not a good fit for my blog.  I may have won the Best Profit Center Competition two times and increased revenue by $100,000 in 15 weeks at our family business… however, knowing that my dog is overweight and I’m obsessed with chocolate chip cookies, just might be strange to you – therefore, you will not be comfortable in my vibe, and never mesh with my tribe.

Remember, in addition to awards and accomplishments, make sure to share your personality in your About Me sections because the goal is to ATTRACT your ideal clients… because if we are not specific about who we are attracting, we will attract no one.

That’s true!

So… today… go and share the wonder and joy that is you!  Rewrite your About Me like you sat down next to someone at lunch you’ve never met and tell them who you are… first person, conversation style, and yes… you can humble brag.



Tomorrow… come back for my episode “Content & Consistency”!

PS:  Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine.  I call it #doinginfinity.  Click Here and I’ll email you a FREE download.



Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

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