“People buy into the leader before they buy into the vision.”- John C Maxwell
Monday Topic: Character (Subject Matter Expert)
As we welcome our Monday let’s review the 5 C’s of the Infinity Marketing Machine. These 5 C’s are the foundation that convert your customers into a tribe that knows, likes, and trusts you. They are: Character, Content, Consistency, Customers and Cash.
Today I’m looking at our first “C” of Character a little different. I want to look at it from a leadership angle.
Regularly I write about the importance of “proving” your credibility with honors/awards, education/certifications, and even blogging your expertise. This is important. However, like today’s inspirations states, “People buy into the leader before they buy into the vision.”- John C Maxwell.
This tells me you need to be a leader. And as we convert our customers into a loyal tribe, they need you to lead.
How do you do this?
Let’s go back to that blog thing… whether you like writing or speaking, you need to provide original content about your store, business, and industry. It’s important!
You’re already talking with customers and reading industry magazines or attending conferences. Learn to share this information on your website whether it’s written or transmitted via video. This first hand presentation of information is valuable to positioning yourself as a Subject Matter Expert!
Think about what draws you to a business… it’s information. You visit a site and can see the product or service… but what about the information. Do they share their story, history, or expertise? When they do feature this first hand information… you trust them.
This is the importance of our first “C” and as you see it’s fundamental to building trust with a tribe.
Tomorrow… come back for my episode “Week in Review”!
PS: Like my vibe? I want you to join my tribe! start here!
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review