Social Marketing - How and Why to Keep Up With Search Engines and SEO

Keeping up with the googles. While it's important to keep up on the new happenings of search engines... remember the tortoise won the race. The hare tried short cuts, but the consistent and steady pace of the turtle proved the most effective strategy.

Content development is the same. You need to stay on the "good side" of search engines but your "pond" is where you focus. Create your image as expert and your "pond" will be excited. The more genuine your content, the more informative your content, the better response you will achieve and this will translate into better rankings and increased business.

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