I believe in the power of Profit Centers. My experience comes from working at our family marina and winning the award "Best Profit Center Idea" two times at the International Marina and Boat Yard Conference! When you utilize profit centers you diversify your risk and you make more money.
HOWEVER - your ultimate goal is to create "Marketing" as your profit center.
When you focus on capturing emails of your customers you can then market products and services which actually turns marketing into a profit center instead of an expense!
PS: My book will be coming soon... sign up for my daily blog the "Two Minute Commute" and you'll get progress updates on my book!
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