From the FishBowl

You want to be a big fish in a small pond.  That's what we're here for. Build your domination in a small pond marketing, the essence of niche marketing. The internet has opened up the world to entrepreneurs. Everyone that has a dream now has the ability to set up shop without a brick and mortar presence, but that doesn't mean it will be easy.  You need to find that small pond you can dominate.  It's vital to specialize, focus and become the big fish!