Let’s talk about beginning. The reason you’re here looking for help with your social marketing is to increase your sales… what I’m proposing is an entirely new way of looking at Social Marketing. It’s creating your own audience, maintaining a relationship with them, and building a persona online.
This is new and it will take courage. But just like today’s inspiration states, “If you have the courage to begin, you have the courage to succeed.” Starting is the hardest part… but start with a plan.
Goal setting is one great way to move forward with a plan. I wrote an article on my website about goal achievement. I like goal achievement better than goal setting. Anyone can set a goal, but achieving the goal is a whole different thing.
Back to my article… I talk about the SMART goal technique. Strategic, Measurable, Attainable, Reward based and Time Bound are the words that make up SMART. Instead of creating a goal to increase sales, you focus on increasing your sales 10% by the end of the quarter. When you switch to a measurable and time bound goal you have something to focus your efforts on. It will challenge you to twist your thinking and measure your success.
As you being this process of creating your Infinity Marketing Machine, start with small measurable goals. For example, consistency is important. Use a calendar and a realistic approach to your own schedule. How often can you post? Are you able to make a commitment to 2 posts a week? The goal needs to be measureable… “I will post to Facebook on Tuesday and Friday at 1:15pm, with a photo and one paragraph and I will do this for 4 weeks” – make this goal (and add a reward) I suggest involving chocolate chip cookies.
But then at the end of 4 weeks you are able to determine your success. Did you post on Tuesday and Friday at 1:15… this is your starting goal. We’re building a habit. Don’t worry about the engagement or the content. Simply get in the pattern of posting, your audience will come to expect your information.
Get the courage to start… success will follow.
SME + Content/Consistency + Goals/Motivation + Customers = Infinity Marketing Machine
PS: Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you… start here)
1- What is your goal for posting. What day(s) of the week and what time will you make a commitment to posting. Write this down and do it!
2- Install my free app! (SmallBusinessClubApp.com)
Listen to Episode #185 of the Two Minute Commute audio blog Podcast