How to build your businesses success? Start by becoming a Subject Matter Expert. What’s a Subject Matter Expert? It’s a thought leader in the space you are trying to sell in. You mesh your Education, Experience, Awards, and Learning into one place that positions yourself as a “go to” source of information. (Read the article on my website)
Why is this important?
When you become a Subject Matter Expert you build trust with your followers (customers) and become the “go-to” in your industry!
For example, creating a platform on which you share your thoughts is the best way to position yourself as a “go to” person for information. For example, if you own a pet store, the “how” you position yourself as a Subject Matter Expert is to start by picking topic. The topic will have something to do with pets. I say “something” because you get to pick what the something is… and pets is a broad category but you decide if it’s dogs, cats, birds… whatever appeals to you, what ever you can create many many topics about… Start with a brainstorm session of 50 topics!
Now, the more specific or defined you get the better success you’ll achieve. If you want to be known for picking the “best first pet” you can provide information that includes food, grooming, toys, treats, vet visits, costs. Each of these broad topics can be focused as well.
This ”topic hunting” is a great way to support your initial topic. However, being a Subject Matter Expert is more than just a topic, you need to communicate the topic. This can be done by blog (writing), Vlog (video) or Podcast (audio). You choose the method that is most comfortable! What you are doing is creating an online archive of topics that will be searchable by Google and other search engines.
Ultimately, the most important thing is just to “do” – sometimes easier to say “do” vs. actually “doing”, but you’ve got to just start… Press record (or in the case of writing… press publish) – The earliest writings/recordings won’t be awesome, in fact, when you look back, they’ll probably be bad… but starting is what it’s all about.
Provide information and you’re on your way to becoming a Subject Matter Expert.
SME + Content/Consistency + Goals/Motivation + Customers = Infinity Marketing Machine
PS: Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you… start here)
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Action Steps
1- Start on your journey to becoming a Subject Matter Expert by selecting a topic!
2- Test the topic by brainstorming 50 actually things you can write/record about.
3- Install my free app! (SmallBusinessClubApp.com)
Podcast:
Listen to Episode #183 of the Two Minute Commute audio blog Podcast
