“Don’t talk, just act. Don’t say, just show. Don’t promise, just prove.”
Today is the day to do. Well, you already have… that’s why you’re a Subject Matter Expert. It’s just a matter of sharing your knowledge with your fans!
I love this inspiration because you don’t want to talk or promise – you need to show and prove! This is the purpose of utilizing your opportunity as a subject matter expert.
Did you notice that? I said “Utilize” your opportunity… this is because you’re in business and you are the expert of your business, therefore, the purpose now is to UTILIZE the opportunity to share you’re a Subject Matter Expert!
When developing an Infinity Marketing Machine for your business you need to consider each of the 5 C’s: Character, Content, Consistency, Customers, and Cash. So, just like I encourage the consistency of creating your content, you must also prove your credibility to your customers.
When your customers trust you they will stick around for a long time and that’s when your Infinity Marketing Machine becomes successful! This Character building is very important. It helps to identify you as a leader and makes you a real person.
The way you share your knowledge and build this credibility is by enhancing your about me page on your website or with your Linked In profile. Share the awards you’ve won, the certificates you’ve achieved, your blog posts…
Here’s the fun part, all of these things help you, but it really helps the people you’re trying to serve. When potential customers visit your site YOU know you have a product that would benefit them, but they leave without buying… telling visitors your story and what you’ve already done, not what you’re going to do, but the reason you have expertise to sell the “thing” you are selling.
Just remember, people will buy from those they trust… trust comes from doing AND telling what you’ve done!
Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine
PS: thanks for reading! I really appreciate you being here. Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you… start here
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Action Steps
1- Be a subject matter expert, today! It’s all based on what you’ve done, not what you’re going to do! So start listing your credentials on your website.
2- Install my free app! (SmallBusinessClubApp.com)
Podcast:
Listen to Episode #381 of the Two Minute Commute audio blog Podcast
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!