“The aim of marketing is to know and understand the customer so well the product or service sells itself” PDrucker
Wouldn’t it be great if your product sold itself?! YES!
Here’s the reality, it take a lot of work to get your product to sell itself. But, if you build an Infinity Marketing Machine your goal is to sell the product once. Just once. Then repeat.
It’s like that Shampoo commercial… rinse and repeat!
But do it over and over and over.
Here’s what I mean… you will decide the path your potential customer will take. Along the way you already have anticipated questions, so simply pre-answer them! Imagine the customer in front of you, they’re asking questions, and you’re doing your job answering the questions. Now put this outline down on paper. This is your guide to the information you need to give to your potential customers.
Provide the answers in website pages and emails. The more detailed the better. This is how you start to streamline your time by letting people get lots of questions answered AND it’s one of the best ways to get products to sell themselves.
Another great way to streamline your efforts is to develop your list and offer products they’ll be interested in. When you are able to identify the characteristics of your customer base, finding products they’ll be interested in purchasing becomes easier. It’s a fantastic way to increase your sales and also build trust with your list.
Why?
People like to do business with people that “get” them… so if you don’t waste their time with a bunch of information or products they’re not interested in, they’ll appreciate the relationship you are developing!
Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine
PS: thanks for reading! I really appreciate you being here. Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you… start here
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Action Steps
1- Pick one product or service you sell… write down your average sales journey and start listing the most common questions you receive! Use your answers for webpages.
2- Install my free app! (SmallBusinessClubApp.com)
Podcast:
Listen to Episode #341 of the Two Minute Commute audio blog Podcast
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!