Monday Topic: Credibility —
Quote: “Never become so much of an expert that you stop gaining expertise.” DWaitley
What did you learn today?
That was a question I remember being asked every night at dinner… all the while I was growing up.
So what happens we “grow up”? Is it no longer popular to learn?
We go through the first 18, 22, or even longer, years getting an Education. We graduate. Then often we stop seeking knowledge.
But to best serve your customers you need to maintain and expand your expertise. Sure, you could continue with formal education… but often conferences and seminars can increase your knowledge base.
Reading or listening to book increases your knowledge and so does the consumption of trade magazines.
What else can you do?
One amazing way to increase knowledge is to take an online course. The Infoproduct industry is expanding quickly allowing you to gain (or keep up) with knowledge from your phone!
Take a look through an online course guide and almost anything you can imagine is there… the next time you have trouble with a computer program, look it up… someone probably created a course.
And that’s the catch – someone. When you position yourself as an expert due to experience you are able to create educational materials for others. It’s important to share this type of information, whether for pay or free.
A blog is a great way to help your tribe. When you lead with your knowledge it builds the trust with you.
I enjoy marketing and sharing my knowledge here is fun, but I hope you find it informative. My “professional” education ended long ago but over the last 5 years I’ve taken many seminar/extra learning/online courses.
Often that knowledge is shared here.
One thing I’m in the process of creating is an Infoproduct called InfinityProduct.com to showcase how easy it is to add a profit center to your existing business without inventory.
The course to learn how to create a course has been intense and will allow for a launch at the end of the month (hopefully, cross fingers). I’m going to be sharing more about the journey over the next couple weeks… I can’t wait for you to be able to get your hands on the product, but for now… for sure jump on the waitlist – InfinityProduct.com!
What is Tribeology? Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review
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