Quote: “Some people can look at the same thing, but see it differently”
Friday: Big Money Small Change
Ahhhh Good Morning! I know… I broke my consistency rule. Typically this post comes out 3 hours earlier.
Normally I write the post the evening before – but last night I was in an incredibly distracted — OK not good mood. NOTHING good would have come from writing, so I went to bed.
Sometimes you need to evaluate your mood and if it breaks consistency – it breaks consistency.
That being said, I woke up refreshed and found a “Cash” topic right away…
Look at this great example from the Chamber of Commerce in Wisconsin… It had this beautiful gazebo with flowers. It looks so pretty.
The caption is great and invites you to visit the area!
Then I noticed something cool.
Below the photo are blue dots indicating more photos – so I swiped.
The next photo is also from the town — but it’s a chalk message from the sidewalk from a group that celebrated “girls weekend”
I thought, “how cool is this?”
The first photo shows how beautiful the town is — the second photo suggests a reason to visit…
Then I swiped again.
There were more photos!
I got to this one that showed a sidewalk sign for a sale at a store!
Amazing!
They were able to show that there are cute stores without being all “bargain bargain bargain” salesy! Is “salesy” a word? It is now!
I guess what I’m saying is that this post is one that tells a story of the product, in this case the chamber’s product is the town… it does it through photos…
Think about this as you promote your business.
Use the one sentence to plant the seed “what plans are you making this weekend?” a photo to stop their attention – then back up the question with photo suggestions of how the customer can answer the question!
#doinginfinity
Tomorrow… come back for my episode on “Try This”!
PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
