Quote: “You can only build a skyscraper as high as the foundation is deep”
Tuesday: Content and Consistency
Last week we learned how to make special content for one year – it’s the concept of creating a large PDF for download that caters to the needs of your followers.
This week it’s your everyday topic hints!
The quote is your real hint, however…. as you create your infinity marketing machine you need to build a strong foundation. This is the core topics you’ll use to create programming.
Do you think a local TV channel could survive if they woke up in the morning and threw something on the airwaves? NO.
But think about it – they run 24 hours a day, 7 days a week. That’s one heck of a lot of content…. so what do they do?
They break it down into manageable topics.
There’s a morning news program, an evening news program, then during the day there are plenty of shows scheduled in…
Now let’s look at the evening news, even a 30 minute program every day takes a whole bunch of content! What do they do? Again, they break it down. Headlines, followed by news, then weather then sports.
Everyday there will be weather, every day there will be sports, and everyday there will be news…. they may not know the “what” but then know it will happen.
Sometime they pick a specific “Thursday” topic, etc.
How does this apply to you?
You need your news, weather, and sports “core content” or “core pillars” of content! Look to your business and start with your profit centers.
Remember, profit centers are those areas of your business that generate income as a core business. For example, at our marina, we have a gas dock, ship’s store, storage, rentals, and repairs.
Imagine if we created a daily blog. Much like the News, Weather, and Sports – we could do a Monday = gas dock, Tuesday = Ship’s Store, Wednesday = Rentals, Thursday = Repairs, and Friday = Storage. This way – we know that Thursday happens, but somewhere over the course of the last 7 days, we had to have at least ONE thing that is worth mentioning!
This is the simplest way to organize your programming…
You can also mix in – customer of the week, or tip of the week…
How I create this blog is using my 5 core pillars of the Infinity Marketing Machine which are Credibility, Content, Consistency, Customers and Cash — then on Saturday I feature a real world idea… and Sunday is a review.
It’s entirely up to you how to build your programming, but once you do, the entire process of determining “WHAT” to talk about becomes a whole lot easier!
Tomorrow… come back for my episode “Midweek Motivation”!
PS: Like my vibe? I want you to join my tribe!
FREE GIFT! Grab your “Best and Simple Social Media Planner” to help with your Content and Consistency!
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review