Quote: “If you can’t explain it to a 6 year old, you don’t understand it yourself.” AEinstein
Tuesday: Content and Consistency
Time for our Einstein moment!
So if you can’t dumb it down you’ve got a problem. That means no matter what you are selling you’ve got to be able to explain the core essence of it in less than 20 seconds. If you can’t do that, work on it.
Simplicity is key!
My favorite teacher from high school regularly stops by and makes sure things are going well at the boat yard. He also works for us during the busy season. The funny things is, had you told me that in high school, my reality would involve his friendship, I wouldn’t have believed it. It’s funny how life works.
Well… he’s a marketing guru that does not have cable TV.
He refused to pay for cable insisting it was a fad (that’s a big of a joke, but he never could figure out why someone would pay for TV when you can get it free) – anyway… back to marketing.
As you know I’ve been taking about 4 online seminars to better my skills at this new way of marketing. Today I showed my teacher a video. Since he doesn’t own cable TV you can imagine what his skills are at the Internet. He doesn’t use it.
However, he understands marketing, money, and still coaches students. So he’s willing to learn. And that’s the important thing… it’s the reason for my topic.
You must be willing to continually learn and teach and do it with such simplicity that a 6 year old can understand.
Here’s why… the highly complex nature of how some squeeze pages, upsells, CPC, posts, and influencer marketing really boil down to product placements, ad placement, sales letters and contact cards. It’s ALL the same just mixed with technology.
I had a fun conversation teaching my teacher. I think I made his head spin… haha And yes, I gave him homework!
Tomorrow… come back for my episode on “Infinity Customer”!
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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review