Quote: “Those who don’t believe in magic will never find it!”
Saturday: Try This
There’s magic, everywhere. Even at a bag in the middle of the boat show.
I love Satuday’s because it’s “try this” day… and it doesn’t mean you have to do exactly what others are doing. But it’s time to see the magic in how other business do something so you might be “sparked” to a new idea.
It’s fun to learn about your own industry, see what the competition is doing, and take action accordingly. Well this isn’t one of those times, this is time to look at a completely different industry.
We’re looking at the boat canvas cover manufacturering industry. Told you, completely unrelated!
This company exhibits at the boat show to gain new business. They repair and make new covers for boats.
Here’s the magic.
Over the course of the year they collect their scraps. You know, they take a giant rectangle and cut into the shape of a boat and that makes scraps.
They form the scraps into bags and sew!
Look at these amazing duffel bags for $10.00 – no two are alike, and they don’t look like remnants. But they are creating quite a following. People seek out their booth to get an amazing bag.
Normally the scraps are thrown away. But with a little magic they have taken on a life of their own.
This is what you need to be on the look out for in your business. What is it that you throw away that is really a treasure? I’d love to know how you create magic! Use the comments and chat away.
#doinginfinity
Tomorrow… come back for my episode on “Week in Review”!
PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review