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“Sometimes it feels like the smarter the technology gets, the dumber we become…”
Friday: Big Money Small Change
Have you ever noticed how dumb people are? They seem like they continue to get dumber with each day.
Then I noticed this online review.
Did you figure it out?
Margaritaville Resort in Orlando has 88 reviews and a 4.1 rating. Not bad, right? Look at these two zombies. One goes so far as to say “no fun”.
You might be thinking to yourself… well, if they didn’t have fun… will I? And you make a decision.
Guess what people… the resort is brand new and will not open for business for a MONTH!!!
People are so stupid or so malicious that they fill out bad reviews on a place that hasn’t even opened. As for the other 86 reviews, I guess you can read their reviews and see what’s going on there.
What I’m trying to say is… anyone that receives a bad online review needs to remember this page on Google (who does not verify actual consumers of products) and decide what you want to believe or chalk up to fake.
When we deal with “Big Money Small Change” look at your responses to bad reviews. Maybe Margaritaville should dumb it down a little more, instead of “ground breaking” it should say in it’s very first 5 words “We are not open yet”
Our short attention span society needs this straight forward, only reading the headline, shortcut to common sense. Dumb it down. Don’t take for granted that people will understand you. Make it simple.
People are dumb, help them out.
Tomorrow… come back for my episode on “Try This”!
PS: Like my vibe? I want you to join my tribe! Begin with my quick and simple guide to understanding the 5C’s of the Infinity Marketing Machine. I call it #doinginfinity. Click Here and I’ll email you a FREE download.
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review