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TribeologyBlog.com – Episode 862 – Do You Still Miss the Yellow Pages? My Sister Does…

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Tribeology: Learn It. Do It. Profit.  Decide who you want to work with, attract them, and sell them things they want to buy!  It really is that simple.


Thursday: Infinity Customer

Quote: “Nothing is forever, except change.” ~ Buddha


On Christmas Eve my sister said something ironic.. she just sat down at the dining room table and said, “do I have a kid’s chair?” — the chairs at my parents table are kinda squishy and she sunk down… she went on a mini rant which concluded, “I need a phone book”

Even though we have Google on our smart phones… it doesn’t do any good at propping you up at the dinner table!  I mean, what are you going to do… sit on your ipad?

But to you remember the Yellow Pages?

You’d have to decide what your ad would be for an entire year and confirm the design 4 months before it went to publication…

Imagine if you had to plan ahead like this now.

You create a product and “shoot” you missed the phone book deadline, the next time you could get your ad into the book could be 16 months from now.


What if you wanted to run an ad right now… you just open Facebook or your email and within 30 minutes you’ve got traffic.

That’s the incredible part of change.

It’s also the part that boggles the mind.

I remember our small phone book ad used to run about $800 a month and that’s pretty similar to a Facebook Ad Campaign… but what about creating a tribe instead.

Tribes are not free… you do put a lot of sweat equity into them with content development and being consistent, but in the above example of running an ad RIGHT NOW – you know that an Infinity Customer has developed trust with you and will pay attention when they open your email.

Phone books were crazy things and they did work… but the phone book can’t beat having a tribe you can send an email to at a moments notice.  Well it can’t beat a tribe except when you need a boost to your dinner chair!




Tomorrow… come back for my episode on “Big Cash Small Change”!

PS:  Like my vibe? I want you to join my tribe!
Free Gift:  Here’s a FREE guide to show MY results from using Infinity! 


Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review

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