Earlier this week I’m afraid I may have shocked some people.
- “Goals. There’s no telling what you can do when you get inspired by them. There’s no telling what you can do when you believe in them. And there’s no telling what will happen when you act upon them.”
When I said you have the power to attract people you want to work with it’s impossible to wrap your head around the concept that you may be best served by turning away business.
That’s a crazy concept… or is it?
Are you really the best person to serve a customer… yes, the money is desirable, but often a business will get into trouble when it doesn’t say “no”.
This is when you need to rely on your brand.
Branding is more than colors and fonts – although two critical components to your success. After all, when you are building a presence customers need to know you are YOU and this happens when you have a consistent look and feel.
WOAH… feel. The consistent feel… what the heck is that?
Consistent feel is the vibe you create with your customers, it’s the synergy you receive from serving them.
When you mesh with a customer it’s awesome. But when you clash… bluck – it’s icky. The kind of icky that makes you not want to get out of bed in the morning.
Find your vibe and attract your tribe. That was catchy – but it’s essential to the foundation of your branding.
Make sure to take a visit to the EntrepreneurZenZone.com for a mid-day break of motivation and inspiration.