Tribeology: Learn It. Do It. Profit. Decide who you want to work with, attract them, and sell them things they want to buy! It really is that simple.
Tuesday: Content and Consistency
Quote: “Do not be afraid to try new things!”
When it comes to content, don’t be afraid to try a new topic…
This week I have a presentation on the Clean Marina program we started in our state. Now full disclaimer, I’m not an environmentalist and have very little interest in the topic.
I have had the pleasure of snorkeling at the Great Barrier Reef in Australia. And it was AMAZING.
There were colors that I still can’t explain. And at that moment, I knew it needed to be protected. I’m not sure how so I’m glad there are others out there that devote their lives to it.
So what does this have to do with content? Well, I was writing my speech and decided to use the opportunity to discuss how they type of sunscreen you use affects both humans and animal life.
This presentation is for marina owners/operators, a.k.a. we are there to make money. But I took about 30 seconds to show one co-worker the difference between a chemical sunscreen that allows UV rays to soak into your skin and then block them versus a mineral sunscreen that blocks the UV rays from penetrating the skin.
That’s a game changer. Simple to understand…
So I took another minute to show that one drop of oxybenzone (chemical sunscreen) in 6 pools can kill coral larvae. Our snorkel instructor in 2008 went over in great detail the reason only mineral block was used on his boat.
I get it. Now my coworker gets it. And I believe a room full of marina operators will get it and that’s who can impact many many people that swim.
Content can bring change, but sometimes you need to get out of your own way to share the information.
Think about your business and one area that is impacted but is usually someone else’s job to educate and inform, and write a quick post about it!
And start using Mineral Based Sunscreens!
Tomorrow… come back for my episode “Midweek Motivation”!
PS: Like my vibe? I want you to join my tribe!
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Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review
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