“I won a nickname: ‘The Great Communicator’ But I never thought it was my style or the words I used that made the difference. It was the content. I wasn’t a great communicator, but I communicated great things.” Ronald Reagan
Have you ever wondered what historical figures would have done with social media? Granted President Reagan had a movie career and was good “on camera” but above all of that I think he would have excelled due to his grasp of content.
Now the charm of history is that it’s in the past, we can speculate in any direction. So, while I say his excellence would shine, others would point to a weakness and make their case.
But he gave us a quote that is actually a play book for communicating via social media. So let’s run with that!
President Reagan, himself, did not think he was worthy of the title “the great communicator” and instead gave praise to the skill of communicating great things. You too can capitalize on this skill!
Communicating great things comes from two sources; internal and external.
Your internal source is what’s floating around in your head. It’s when you recall a conversation or interaction with a customer and choose to share in a post. It’s your ability to share knowledge and experience with your audience. The key is when you experience and share.
Your external source is what goes on around you. The ability to read an article in a trade magazine and share it online. The sharing of a video or post. Your secondary comments on why you are sharing it’s value with your audience. Sure you personalize the source with your flavor, but ultimately you did not create the content but still feel that your audience will benefit by having it.
As I’ve shared previously, the ability to create content is important to your Infinity Marketing Machine, but magnifying with consistency will skyrocket the results. Your consistency can be helped by using both internal and external content sources. Utilizing both may free up your fear in “running out” of material or “burning out” on your enthusiasm.
It’s an entirely different mindset, but try mixing in a little external content in your social posting plan!
Big Money Small Change Success
Character + Content/Consistency + Goals/Motivation + Customers =
Infinity Marketing Machine
PS: thanks for reading! I really appreciate you being here. Make sure to “like” this post… and follow me! (and please do me a favor… if you want more great ideas like the one in this post, just fill out this form and I’ll send them to you… start here
**************
Action Steps
1- Find 5 sources of external content that you are able to share with your audience… these may be Facebook pages, YouTube channels, or trade magazines. Having at least 5 you can scan for “share worthy” content sources will help you maintain your consistency!
2- Install my free app! (SmallBusinessClubApp.com)
Podcast:
Listen to Episode #327 of the Two Minute Commute audio blog Podcast
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!