“Start where you are. Use what you have. Do what you can.” -Arthur Ashe
Monday: Subject Matter Expert
Stop making it so complicated. It’s one of the greatest skills you need to learn.
I think it’s harder for those north of 40 to learn because we have gown up with “professional” quality words, photos, and video… but really, if you don’t publish something, it doesn’t matter how bad or good it is, right?
Saying “north of 40” is a little crazy, but I realized last night that isn’t always the case.
My niece has wanted, I mean really wanted, her very own YouTube channel. Well… her mom finally agreed to it.
Engaging her into a conversation, I wanted to see where she was at… she started talking about production schedules… then she said, “I don’t know how to edit”, then she started talking herself out of it.
OMG! She’s way south of 40… what’s going on!
It seems that every suffers from the “professional quality” issue. Or is it a procrastination issue…
My advice to her is the same I’m going to give to you.
You don’t have to publish, but you do have to press record. If you don’t press record you’ll have NOTHING to publish… if you have NOTHING to publish no one will know you are a Subject Matter Expert!
Everyone is an expert at something, but if you don’t write or record about it, no one will ever know it!
Remember, in the case of my niece, if she records… I mean pick up your iphone and press record… someone on Fiverr can edit it – OR you can just press record, talk, and be real, natural, and forget about the “professional” polish.
AGAIN, just press record.
Tomorrow… come back for my episode “Content & Consistency”!
PS: Like my vibe? I want you to join my tribe!
FREE GIFT! Grab my guide: 6 Steps to Subject Matter Expert.
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review