“When you get, give. When you learn, teach.” – Maya Angelo
The goal of turning our social media efforts into an Infinity Marketing Machine is accomplished by getting our audience to know, like, and trust us.
The question becomes, “How do we do this?”
When you convert your effort to creating an Infinity Marketing Machine All communication with your customers centers around this main goal. You want all communications to build trust and get people to know us that’s how they will like us!
I’ve often said we do this through creating consistent content that is useful to our followers. BUT, it’s a little more than just content. It’s about the credibility of the person creating the content!
Sure you can create a site where you constantly repost items from experts… but all that makes you is a good reposter-er… you want to be more than that! You want to be one of the experts.
When you position yourself as an expert you will enhance your following. This may seem daunting… but you can do this with something as simple as a Linked-In or Facebook Profile.
Use these two “ready to go” traffic generators. Just build and enhance your profiles. Include your talents/skills and honors/awards. Also post your own creative content.
That’s a little tricky for some people. I think it’s because we use the word “expert” and follow it with “create content” – that means you are blogging or vlogging information for potential customers to see! That gets scary… until you think of this trick.
Reread today’s inspiration: “When you get, give. When you learn, teach.” – Maya Angelo
The second half… “When you learn, teach.”
If you can hold a conversation about your product, service, or industry then you can write or create a video about it. Take what you have LEARNED and spin it into a TEACHING moment.
Just like this blog post… all I’m doing is sharing information I’ve learned. I’m teaching you what I know! I love learning more and more about being an Infinitypreneur but… it’s even better to teach you!
Instead of thinking of “positioning yourself as an expert” think of yourself as “Teaching what you know”!
Tomorrow… come back for my episode on “Content and Consistency”!
PS: Like my vibe? I want you to join my tribe! start here!
Infinity Marketing Machine Daily Topics:
Monday – Character (Subject Matter Expert)
Tuesday – Content & Consistency
Wednesday – Midweek Motivation
Thursday – Infinity Customers
Friday – Big Money
Saturday – Try This!
Sunday – Week in Review